ONE FAMISHED HUSBAND, THREE HUNGRY CHILDREN, rising food costs, and a fixed income could lead to disaster, but Jennifer Maughan successfully navigates the world of grocery shopping by pinching those pennies for all they're worth. She shows how anyone can creatively survive the onslaught of higher grocery bills and still eat tasty, healthy meals. SHE TELLS FRAZZLED FOOD BUYERS TO: Allocate funds to the most important foods. Stop spending money on impulse buys. Make a shopping plan before heading to the store. Find the best places to shop in your area. Be smart about coupons and sales. In addition, the average cost per serving is highlighted in each recipe, making it easier to calculate the cost of each meal. The Wall Street Journal reported that wholesale prices of key food items have risen dramatically from 2006. Retail food prices at the supermarket increased in the first quarter of 2008, according to an American Farm Bureau survey. The total cost of sixteen basic grocery items in the first quarter of 2008 was up about 8 percent, or $3.42, from 2007. Online marketing and promotions. Print and web advertising campaign. National broadcast and print publicity. Co-op available. Jennifer Maughan is a freelance writer and editor with more than 15 years of experience in the publishing industry. Her areas of specialty include travel, food, celebrations, parenting, and family life. She lives near Salt Lake City.