I presume the absence of signage is perhaps an arrogant strategy to fuel a talking point. It seems to have worked judging by the amount of media coverage. For me, I don’t need Mary’s signage to find this restaurant again not because I now know where it is. The next time I think about Mary’s, I’d rather be looking for the bright red signage of an old man with a white beard and black rimmed glasses. Or a pair of golden arches.